Godrej Appliances launches green initiative

CHENNAI: Godrej Appliances,
one of leading companies
in home appliances
in the country, and popular
IPL team, Kings XI Punjab
today launched ‘One Watt
Project- Let’s Save a Billion
Watts’, consumer initiative
on Green Environment.
According to a press release
here the objective of
the campaign was to create
consciousness about environment
and save energy.
To support the cause, the
players will wear a green
cap during their match
against Kolkata Knight Riders
(KKR) scheduled to be
held on Wednesday in Mohali.
The campaign was aimed
at spreading the message of
conserving energy which
was already scarce and impacting
the environment adversely.
As part of the campaign,
the One Watt Project vans
would tour across the country
covering major metros
like Delhi, Mumbai, Bangalore
and Chennai amongst
others till May 14. It would
have an inbuilt kiosk for the
general public to register
their pledge to save ‘watts’
and share it across social
platforms.
The van would also aim
to contact key corporates
in select cities and would
urge them to come and
pledge for watts saved by
altering some of the ways
in which they use electrical
gadgets. The One Watt
Project Van was fl agged off
by Mr George Menezes,
COO, Godrej Appliances,
Col Arvinder Singh, COO,
Kings XI Punjab and Adam
Gilchrist, Captain- Coach,
Kings XI Punjab.
Speaking about the initiative,
Mr Menezes said,
“Godrej Appliances over the
years has demonstrated its
commitment in environment
conservation by launching
the highest energy effi cient
green products.
Apart from, as a group,
over the years, we have
taken initiatives to conserve
our environment through series
of initiatives. One Watt
Project ‘Lets Save A Billion
Watts’ campaign is focused
on spreading awareness
about energy conservation
and getting consumers to
participate in the effort. Our
association with Kings XI
Punjab will help us take this
message across India.”
Col Arvinder Singh said,
“We feel proud to be associated
with the One Watt campaign
of Godrej Appliances,
which will not only help
people to act responsibly
towards saving energy but
also contribute a lot towards
a greener environment. This
is a great community driven
initiative which we wholeheartedly
support.”
Punjab captain Adam
Gilchrist said, “One Watt
Project is a unique opportunity
which we believe will
benefi t all of us and help us
to become more responsible
citizens of the world. It is a
noteworthy attempt by Godrej
to work towards creating
a greener tomorrow.”